Weekly articles on automated reporting, GA4, Google Ads, AI in marketing, and how to scale your agency without burning out your team.
Agencies pour serious money into campaigns. Hours go into keyword strategy, creative testing, audience segmentation, bid optimisation. However, the thing...
Here’s a scenario that plays out inside almost every marketing team, every single month. The automation platform sends a performance...
Every agency wants to know how to automate client reports. Most of them have already Googled it. Consequently, they find...
I’ve personally looked at over a thousand monthly performance reports. Maybe more. Furthermore, the majority of them have the same...
Most agencies spend a lot of time and money winning clients. Almost none of them spend anything meaningful on the...
There’s a number I’ve seen stop agencies dead in their tracks more reliably than any single bad campaign, difficult client,...