Weekly articles on automated reporting, GA4, Google Ads, AI in marketing, and how to scale your agency without burning out your team.
Every agency wants to know how to automate client reports. Most of them have already Googled it. Consequently, they find a listicle of tools, spend forty minutes comparing pricing pages,...
Read full articleI’ve personally looked at over a thousand monthly performance reports. Maybe more. Furthermore, the majority of them have the same...
Most agencies spend a lot of time and money winning clients. Almost none of them spend anything meaningful on the...
There’s a number I’ve seen stop agencies dead in their tracks more reliably than any single bad campaign, difficult client,...
Agencies don’t lose clients because the campaigns failed. They lose clients because the client couldn’t see what was happening —...
Most agencies have a reporting problem they haven’t named yet. They call it “admin overhead.” They call it “end-of-month chaos.”...
It’s 11:43 PM on the last Tuesday of the month. Your account manager has been in a spreadsheet for four...
